About Cool Medium

Plan. Create. Engage.

At the end of every email, tweet, mailbox, and video screen is a person with a problem to solve, a need to fill. We partner with you to find the right people and build relationships that result in customers, advocates, and revenue.

How can we help you develop effective messaging and content?

Who are we?

We are a boutique content consultancy where some of the smartest and most talented people in the field do their best work. We handpick our clients based on vision, opportunity, and fit, and work to exceed expectations of those clients and the world. We are happiest when we are solving problems, and serving clients and partners.

We value smart work; an appetite for life; critical thinking; data; and open minds.



Julie Polito

Principal and Founder

Julie Polito brings more than 20 years of senior experience in creative work, content marketing, and social media to every Cool Medium project. A journalist in her former life, she knows the importance of asking questions, crafting a story, and connecting with an audience.

From some of the biggest brands in the world to five-person startups, Julie has helped businesses improve engagement and revenue through strong content campaigns. Depending on the day, she’s a writer, creative director, content manager, strategist, and cat herder, applying her talents wherever they best serve her clients.

She’s built an extensive network of top-notch talent in marketing, technical development, and creative services that she enlists to help companies realize their content and business goals.

Julie holds a B.S. in journalism from Northwestern University.

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